JOSE D. CHEREM
MAI Therapy™ was created out of my passion for helping people, become whole and pain-free, which developed through my own journey of going from feeling like a superstar, to not being able to even perform normally in day to day life. From being a dedicated hockey player training every day, sometimes 10 hours at a time, to being a soldier in the IDF, I was used to performing at a high level. However, in the army, my body started to break down.
I started having both ankles twisting repeatedly, then my knees started to have problems, then my back. Eventually, my legs would start to experience incredible fatigue seemingly out of nowhere. I tried every therapy I could. Creams, strength drills, physiotherapy, acupuncture, dry needling, myofascial release – nothing seemed to help. Some therapies would ease my pain for a couple days, but that was it. Professionals would tell me that I hadn’t done enough exercises, I hadn’t done the exercises right, or that I must not have done them at all. Sometimes I was told that this was simply the way it is, other times I’d get a more honest “I can’t help you, I don’t really know what you have”.
I couldn’t accept any of these answers, so when I finished the army I decided to help myself. I started studying anatomy and physiology, became certified as a personal trainer (with an additional certification for kids), and then eventually became a certified Muscle Activation Techniques® (MAT®) Specialist. MAT® was the missing puzzle piece, and helped me when nothing else could. However, there is no one in Israel who practices MAT®, so I have yet to be fully rehabilitated. I am the first MAT® practitioner in Israel, and so I started MAI Therapy™ to bridge the gap between the medical and the training world – giving people real, immediate results and relief from pain. MAI Therapy™ helps people, especially those who traditional therapy can’t help, to live an active and pain-free life.